As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Five Engaging Facebook Tips
Social is like seasons, it’s constantly changing. What you read this morning might be old news by this afternoon. As digital marketers we’re always striving to stay ahead of changes that are happening more rapidly now than ever. In this blog I’ll share five of my top Facebook tips that can increase your user engagement.
- Less is more. In social media it’s about getting your message across in as few words as possible. Facebook posts with less than 100 characters get the most engagement.
- Photos are a thing of the past. Well, maybe not, but photos may be reaching less people on Facebook. Take a look at your page level insights; you’ll notice a much higher reach on text only posts, over image posts. We can attribute this to the always changing and mysterious Facebook EdgeRank algorithm. However, don’t throw out that photo budget yet. According to Hubspot, photo content on Facebook generates 53% more likes than the average post.
- Be positive! Humorous, happy and motivational posts have significantly more engagement over neutral and negative posts. Ultimately, users want to laugh, be inspired, and share fun posts with their friends.
- Know your brand. The Facebook audience for our client timeshareAdvisor, love to engage in and answer questions. One successful post asked users to “‘Like’ if you maintain an active lifestyle!” This promoted post received over 1,356 likes, it reached 60,000 people, had 16 comments and 94 shares. Understanding what your audience wants is key in maximizing engagement.
- Just ask. There are different schools of thought on this, but if you want someone to engage with your post, ask. Make it simple, and easy. Put your call to action at the beginning of the post, for example, “Like if you feel the same”, “Share if you agree”, or “Comment below with your suggestions”.