Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu’s New Pause Ads

Posted by & filed under Digital Marketing News Roundup, Hulu, lead generation, mobile marketing, omnichannel, Spotify.

higher conversions on lead gen campaigns that A/B testing

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen… Read more »

Social Media Moves from Brand Awareness and Customer Service to Direct Response Marketing

Posted by & filed under brand awareness, direct response marketing, Facebook, Joe Bonamassa, lead generation, PAAS Easter Eggs, Social Media.

Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix.  Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands… Read more »