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Category: integrated marketing

10 Digital Marketing Tips We’ve Learned in 10 Years

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get ...
personalized marketing

Personalized Marketing Doesn't Have to be "Creepy"

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers ...

The Always On Customer – Digital Trends 2014

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because ...

How To Stand Out From The Crowd And Challenge The Champion

I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs. ...

Social Media Marketing: Five Steps to Help You Get Started

The rumors are true. Social media works for businesses of all sizes, can increase revenue and establish brands as thought leaders in their space. If you are thinking to yourself that you don’t have the time, lack the know-how or don’t know where to get started read the five steps below that can kick-start your ...

Trade Shows and Online Marketing

Before, During and Post Show Communications Plan As many of you are starting to implement your 2012 marketing plans, if you’re a business-to-business marketer, trade shows are quite possibly part of your marketing plans. One of the biggest complaints we hear from prospective clients is that they didn’t get enough traffic at their booth. Before ...