5 Ways to Slay a B2B Social Media Strategy | Bullseye Strategy

Posted by & filed under B2B social media, Blog writing, influencers, LinkedIn.

b2b social media

By Jorie Mark, Senior Director of Content Fashionista influencers and toilet paper Twitter humor have their place in social media, but business-to-business (B2B) marketing is entitled to its piece of the social media pie, too. In fact, interacting with decision makers through social media content is one of the most effective ways to acquire qualified… Read more »

Bullseye Buzz: Shopify & Mailchimp Break Up; LinkedIn Upgrades Audiences

Posted by & filed under B2B social media, digital marketing, Digital Marketing News Roundup, email marketing, LinkedIn, Social Media, TikTok.

breaking up digital marketing platforms

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course,… Read more »

Facebook for B2B Marketers

Posted by & filed under B2B, B2B marketing, B2B social media, business to business, business to business marketing, content marketing, Facebook, Social Media, though leadership marketing.

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook… Read more »