A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the new Bing ChatGPT integration to explode onto the search engine and Microsoft’s web browser, Edge.
With the upcoming Bing ChatGPT integration slated to make waves for consumers and businesses alike, many have begun questioning the marketing advantages of Microsoft’s advanced chatbot.
Find everything you need to know to get started with Bing and ChatGPT marketing, including how to get the most out of your marketing efforts on Microsoft Bing ChatGPT.
- What is Microsoft ChatGPT Bing, and how does it work?
- How can businesses use Microsoft ChatGPT Bing for marketing purposes?
- What types of businesses are best suited for marketing with Microsoft ChatGPT Bing?
- How can businesses elevate their Microsoft ChatGPT Bing marketing efforts?
What is Microsoft ChatGPT Bing?
Microsoft announced the ‘new Bing’ on February 7, 2023, and has made the platform’s advanced capabilities available to a limited number of users since the launch. The standout feature included in the new Bing is the new Bing AI chatbot, Bing Chat, which runs on OpenAI’s latest large language model (LLM), GPT-4. Unfortunately, to date, the latest free iteration of ChatGPT is only available through Bing Chat.
Like other LLMs, the latest Microsoft Bing ChatCPT leverages artificial intelligence functions like Natural Language Processing (NLP) and Machine Learning algorithms to provide detailed, human-like responses to user queries. Similar to other artificial intelligence software, ChatGPT in Bing can also enable AI content writing, such as blog posts, variations of ad copy, and more.
The capabilities of Bing and ChatGPT can be particularly beneficial for marketing purposes. Bing belongs to the comprehensive Microsoft Advertising platform, meaning paid marketing efforts appear on search engines like DuckDuckGo and Yahoo. Bing and ChatGPT also power voice search on the popular Amazon Alexa device, every Windows 10, and the Microsoft Edge web browser.
The Marketing Benefits of Microsoft ChatGPT
So, how can businesses use Microsoft ChatGPT Bing for marketing purposes? A primary method is search engine optimization (SEO). The addition of ChatGPT has made Bing search engine results pages (SERPs) more conversational than informational. Therefore, optimizing your content with more organic, natural language can enhance the visibility of your website in Bing searches and beyond.
Because the Bing Search ChatGPT powers other search engines and devices, like Yahoo and Amazon Alexa, Microsoft marketing can target up to 63 million users that are not accessible through Google Ads.1 Bing is a smaller search engine than Google, businesses can expect lower competition for more effortless SEO success. The unique audience targeting capabilities of Microsoft Bing ads also allow for granular focuses across Bing Shopping and Bing Places for Business.
Alongside the Bing ChatGPT integration, Microsoft announced Bing’s AI-powered Image Creator, in which businesses type prompts into the Bing search engine and receive related AI-generated imagery. Likewise, Microsoft also unveiled the new Dynamics 365 Copilot, which adds ChatGPT functionality (such as auto-drafting email responses) to the brand’s existing CRM and ERP.
Can My Business Benefit from ChatGPT Marketing?
While it’s obvious how the new Bing and ChatGPT integration can benefit businesses, it’s less clear what types of companies or industries are best suited for marketing with Microsoft ChatGPT Bing. To determine if ChatGPT marketing might help your business, comparing the demographics and targeting capabilities of the Bing network to your current target audience is helpful.
As a general rule of thumb, approximately 70% of Microsoft Bing users are ages 35 and up, and almost 40% of Bing users earn an annual household income of $100,000 or more.2 Microsoft allows for hyper-specific targeting (far more than Google), including advanced options for industry, job function, time zone, and device-specific targeting. This is a significant benefit, as Bing powers 14.7 million monthly PC searches and 653 million unique PC users on the Microsoft Search Network.3
With these demographics in mind, the businesses and industries that are best suited for marketing with Microsoft ChatGPT Bing include but are not limited to:
- E-commerce retailers, such as online clothing boutiques
- Professional services, such as accounting or bookkeeping
- Technology providers, such as B2B SaaS organizations
- Real estate companies, such as professional realtors
- Travel providers, such as hotel chains
ChatGPT Marketing Tips and Best Practices
The new Bing ChatGPT integration will continue to become available on Microsoft Edge and across multiple Microsoft devices in the coming months. As more users access Microsoft ChatGPT Bing, there is an increasing demand for marketing tips and best practices for the platform. To get the most of your marketing efforts on Microsoft ChatGPT Bing, consider this advice:
- Understand your target audience. With a more conversational approach to user queries and more targeting options than ever before on Microsoft Advertising, be sure to understand your target audience for Microsoft Bing ChatGPT.
- Finetune your SEO initiatives. Because the new Bing ChatGPT integration will stray away from the typical list style of displaying SERPs and leverage more organic language, it’s essential to optimize your web pages for a more conversational tone.
- Leverage Bing Ads. Microsoft Advertising campaigns can be displayed across numerous search engines, including DuckDuckGo and Yahoo, so experiment with Bing Ads.
- Test and optimize campaigns. Like any marketing initiative, it’s critical to track key performance indicators (KPIs), such as cost-per-click and conversion rate, to gauge the success of your ChatGPT marketing and make the necessary improvements.
- Monitor your competitors. As you keep track of your marketing efforts, don’t lose sight of your competitors’ techniques. Instead, gain inspiration from their avenues to acquire a similar target audience.
Trust an Agency That Understands Microsoft Bing ChatGPT
With Microsoft Bing ChatGPT starting to make its rounds on devices near you, now is the time to get ahead of the curve and leverage Bing Chat marketing. Your business can reach more customers through the search engine’s new AI-powered functionalities, better specify your targeting, and improve visibility on SERPs. You can even take advantage of AI-powered copy and imagery!
As you familiarize yourself with Microsoft Bing ChatGPT, partner with a full-service digital marketing agency like Bullseye Strategy. A digital marketing agency at the helm of your ChatGPT marketing opens your business to experienced professionals with a deep understanding of search engine optimization and paid media and access to advanced tools and up-to-date trends.
Discover how Bullseye Strategy can help you execute a ChatGPT marketing strategy today.
Sources:
1. https://www.oberlo.com/statistics/search-engine-market-share
2. https://startupbonsai.com/microsoft-bing-statistics/
3. https://about.ads.microsoft.com/en-us/insights/planning-tools/microsoft-search-network-data
