Bullseye Buzz: The #SorryNotSorry Social Media Playbook
By Mark Eting
Bullseye Strategy Special CorrespondentIf you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of them, that is. Some of them, however, are embracing mistakes…on purpose. Welcome to the new era of #SorryNotSorry social media. In other digital marketing developments this week, a boom in highway exit ramp burger sales has both McDonald’s and traffic app Waze saying, “I’m lovin’ it.” And we’re intrigued by YouTube’s test of putting warning notes on videos that might be #FakeNews.