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Category: media

March Madness for Digital Marketing

The Final Four in New Digital Technologies | Bullseye Strategy

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve ...

How To Stand Out From The Crowd And Challenge The Champion

I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs. ...