Bullseye Buzz: The #SorryNotSorry Social Media Playbook

Posted by & filed under Digital Marketing News Roundup, mobile advertising, Social Media, Social Media Marketing, Twitter.

accidentally on purpose

By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of… Read more »

Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

Posted by & filed under demographics, digital marketing, Digital Marketing News Roundup, Facebook, Instagram, Social Media, Social Media Marketing.

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »

Bullseye Buzz: Social Media Headlines

Posted by & filed under Digital Marketing News Roundup, Social Media, Social Media Marketing.

digital marketing news

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with… Read more »

Bullseye Buzz: Taking a Date to the Polls and Other Breaking Digital Marketing News

Posted by & filed under Bullseye Strategy, Digital Marketing News Roundup, Google, Social Media, Social Media Marketing.

digital marketing news

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about this week? At Bullseye Strategy, the following three stories have overtaken our water cooler talk. Giddy About Google’s New Click-to-Message Ads Particularly for our clients with a brick-and-mortar presence, we’re excited about a new development from Google Ads that will make… Read more »

Twitter Gets Comfortable in Its Own Skin

Posted by & filed under Social Media, Social Media Marketing, social media trends, Twitter, Twitter Marketing, Twitter update, Uncategorized.

Twitter lets their flag fly

If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle… Read more »

New Facebook Reporting Features Cross-Device Tracking

Posted by & filed under digital advertising, digital marketing, Facebook, Facebook advertising, Social Media, Social Media Marketing.

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »

Your Social Media Content isn’t Being Seen

Posted by & filed under Social Media, Social Media Marketing, Social Media News, social media trends, Twitter, Twitter Marketing, Twitter update.

Twitter released a new insight to your analytics. Impressions provides users with more information about their content, but it is also proving what every social media marketer fears the most – your brand’s  social media content is not being seen. Before you bring that ax down on twitter, marketers need to understand that this is… Read more »

New Facebook Update: Recommended Videos Roll Out

Posted by & filed under Facebook, Facebook marketing, Facebook targeting, Social Media, Social Media Marketing, Social Media News, social media trends, Social Video, Video.

Videos increase people’s understanding of your product or service by 74%, according to Digital Sherpa. It’s only natural that Facebook is rolling out “recommended videos” within the mobile newsfeed. Facebook’s recommended videos is not like YouTube’s related videos section. Instead, after viewing a video on Facebook, you’ll see related videos from both your friends and… Read more »