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Bullseye Buzz: Facebook Subtraction, Google Addition, Messenger Multiplication

By Mark Eting Bullseye Strategy Special Correspondent It’s been a math-filled week in digital marketing as companies make multiple changes to the way they do business affecting the sum of things available to digital marketers. Thankfully, the news looks positive.  Facebook Does an About-Face Less than a year ago, Facebook made campaign budget optimization mandatory,  ...
lawyer marketing tips

Law Firm Marketing: Learn the Tricks and Avoid the Traps for a Solid Digital Presence

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day ...

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