As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Facebook Subtraction, Google Addition, Messenger Multiplication
Bullseye Strategy Special Correspondent
It’s been a math-filled week in digital marketing as companies make multiple changes to the way they do business affecting the sum of things available to digital marketers. Thankfully, the news looks positive.
Facebook Does an About-Face
Less than a year ago, Facebook made campaign budget optimization mandatory, and digital marketers have been pushing back since before it was being enforced. We’re happy to report that after some consideration (and mixed results), Facebook will go back to allowing advertisers the choice to have budgets managed at either the campaign or ad level.
Facebook is also rolling out new metrics to their ad library listings for transparency. According to a Tweet by Rob Leathern, Facebook’s Integrity Team Leader, they’ve added “potential reach,” are grouping similar ads together, and offering more filters.
If you’re still not full of all the Facebook news, here’s a 64-page guide full of tips to help brands and organizations use all aspects of Facebook and Instagram content, including Stories, live-streaming, and IGTV to connect with audiences during the global crisis.
Google Adds Room to Call Ads
Good news: Many businesses are being overwhelmed by calls right now!
Bad news: that can be a poor user experience when in times of reduced available staff due to a pandemic. Google is providing a method to relieve some of the pressure on call volume by allowing Call Ads to expand and feature a “visit website” link below the description.
As a bonus, the expanded, web-link version provides for greater visibility on the results page.
Messenger: Room With a Lot of Views
With the immediate demands for video, specifically video conferencing, Facebook has introduced Messenger Rooms. Messenger Rooms make it easy to video conference with up to 50 people, and it can be used and created right from inside the Facebook and Messenger app. You can invite anyone to join the call, even if they do not have a Facebook account.
“Host celebrations, gather a book club, or just hang out on the couch with friends. You don’t need to call someone and hope it’s a good time or check everyone’s calendar first. You can start and share rooms on Facebook through News Feed, Groups, and Events, so it’s easy for people to drop by. Soon we’ll add ways to create rooms from Instagram Direct, WhatsApp, and Portal, too.”
Messenger Rooms is rolling out now by country and should be worldwide in the coming weeks.
“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry