Bullseye Buzz: Facebook’s Ghost of Christmas Past and Other News

Posted by & filed under Bullseye Strategy, digital marketing, digital marketing trends, display advertising, Facebook, Facebook advertising, Facebook marketing, Google, multichannel marketing, online marketing, search engine, social advertising.

holidays at the Bullseye Strategy agency

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange…. Read more »

New Facebook Reporting Features Cross-Device Tracking

Posted by & filed under digital advertising, digital marketing, Facebook, Facebook advertising, Social Media, Social Media Marketing.

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »