As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
7/27/16 – Weekly Digital Marketing News Roundup
Google Soon To Provide Ability to Import Call Conversion Data
Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone call conversion data being tied automatically into cost per conversion and Return on Advertising Spending metrics.
Twitter adds to live sports roster with weekly MLB, NHL games
Twitter is getting its own version of Sportscenter! They have signed deals with major sports media companies and will start live streaming games from may major sports leagues including MLB, NHL, and NFL. Twitter is still working on revising their NBA contract to also include live games.
Verizon Buys Yahoo!
Verizon buys Yahoo for $4.83 billion
After months of speculation, Yahoo has found a buyer. Verizon is acquiring Yahoo’s core business for $4.83 billion in cash, which includes Yahoo’s advertising, content, search and mobile activities.
Snapchat Single Sign-on is Rolling Out
Snapchat releases single sign-on with its new yellow button. Similar to Facebook, Snapchat is starting to roll out the “Log in with Snapchat” functionality. For now, it’s in a limited release but with this new button, it creates a “digital id” of sorts that will allow Snapchat to track your behavior which will translate into more targeting options for advertisers.
Google Offers Native Ads
Advertisers can now buy native ads programmatically in DoubleClick Bid Manager. Good news for publishers and advertisers is that Google is making it pretty easy to do these buys. Advertisers won’t have to provide fully-designed creative since Google will reformat their content for the ad spot they purchase. Publishers can also make their entire native ad inventory on the web and in apps available programmatically.
Apply to HubSpot via Snapchat on Wednesday, July 20th
Hubspot has taken an innovative approach when it comes to recruiting as they used Snapchat as a medium when it came to finding their next Support Engineer. All a potential candidate had to do was teach Hubspot literally anything in 60 seconds or less via Snapchat.