Bullseye Buzz: Google Indexing, Google Ad Automation, Goodbye Retweets
Ghouls, ghosts, and goblins are on many people’s minds this time of year. For those of us waist-deep in digital marketing news, we’ll be adding another “g” word to that grouping; Google. We’ve got a much-needed update on last week’s problems, as well as information on some just-released automated features for your ad campaigns. And you can add “goodbye” to the list of G-words on our final story regarding Twitter.
UPDATE: Google Indexing Issues Continue
Last week we reported on some problems that Google had indexing issues for sites. A bug led some sites to be indexed with the wrong URL, while other websites weren’t being found at all despite high rankings a week earlier.
Google has announced that they’re nearly complete with the mobile indexing issue. According to Google Search Liaison, 99% of the URLs have been restored. However, the canonical issue continues to be an issue, with only about 55% of impacted URLs fixed.
We’ll keep you posted on developments.
We are currently working to resolve two separate indexing issues that have impacted some URLs. One is with mobile-indexing. The other is with canonicalization, how we detect and handle duplicate content. In either case, pages might not be indexed….— Google SearchLiaison (@searchliaison) October 1, 2020
Google Adds Automated Ad Features
While one Google team is repairing an issue, another is launching some new features. Google Ads has announced some new features aimed at informational immediacy.
Over the next few months, an Insights page will become part of Google Ads to show important data on trending searches. For example, the system will let you know when a product is searched for frequently. That allows businesses to change their ad campaigns to focus on that product while the searches are still hot. It also alerts you to what they expect to be trending in the immediate future, based on historical search data.
Also announced, automated performance max campaigns and automated video action campaigns for YouTube and direct response TV.
Goodbye, Twitter Retweet?
For Twitter users, retweeting is the essence of the platform. Sharing other people’s tweets is as significant to them as posting their own content. For those of you using the platform, you’re well aware that when you want to share someone else’s post, a menu pops up asking if you’d like to “Retweet” (share) or “Quote Tweet.” The latter is retweeting, with adding your comments above it.
New reverse engineering findings show that Twitter is testing a change to their “share” formula, eliminating the menu, and just making “Quote Tweet” the only choice. You’ll still have the ability to share without adding your comment by leaving the compose field blank.
It’s speculated that Twitter is attempting to create more informed, conceptualized discussions instead of just amplifying existing content. Instead of just one-click sharing, the dialog box opens, showing the tweet and the area for you to add your comment.
Twitter is working on making the Retweet button open the composer directly, getting rid of the menu— Jane Manchun Wong (@wongmjane) October 7, 2020
with this prototype, as of now, it’s still possible to retweet by not entering anything in the text area and press the “Retweet” button pic.twitter.com/71BkDct26C