Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu’s New Pause Ads

Posted by & filed under Digital Marketing News Roundup, Hulu, lead generation, mobile marketing, omnichannel, Spotify.

higher conversions on lead gen campaigns that A/B testing

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen… Read more »

The Always On Customer – Digital Trends 2014

Posted by & filed under B2B marketing, digital marketing, digital trends, hotel marketing, integrated marketing, interactive marketing, mobile marketing, multichannel marketing, omnichannel, software marketing.

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because… Read more »