Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox

Posted by & filed under digital marketing, Digital Marketing News Roundup, Google, podcasts.

Bullseye Buzz Snapchat

By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google has blended up a giant detox smoothie to rid itself of… Read more »

Digital Audio Advertising

Posted by & filed under digital audio, digital audio advertising, digital music, Pandora, podcasts, radio streams.

Let’s talk about the latest online advertising medium currently growing at an unprecedented rate – Digital Audio. Digital Audio is a pretty broad term and a lot of you may only associate it with “listening to music” online. But it’s much more than that and its reach is quickly expanding.  Digital audio can include radio… Read more »