By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...
By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny ...
Biggest Google Paid Search Changes in 10 Years! The biggest changes to Google AdWords in 10 years are set to launch over the next several months. These changes are easily some of the biggest changes Google has made to AdWords since they launched the Quality Score in 2005 and Enhanced Campaigns in 2013. And ...
Last week, Google issued a warning to those who repeatedly use black-hat tactics to improve search engine rankings. Basically, if you’re violating Google’s webmaster guidelines, Google has threatened to manually demote your site — or worse — remove it from search rankings altogether. Want to stay in Google’s good graces? It might be time to ...
Google has taken what may be the final shot at the bow of Adobe Flash by issuing “Flash” warnings in Google mobile search. Remember when most restaurant, bar, and brand websites were built in Adobe Flash? Thankfully, the decidedly more mobile-friendly HTML5 has taken over as the design language of choice. There are Flash websites ...
The rumors are true. Social media works for businesses of all sizes, can increase revenue and establish brands as thought leaders in their space. If you are thinking to yourself that you don’t have the time, lack the know-how or don’t know where to get started read the five steps below that can kick-start your ...
Everyone loves to hate on Google; it’s been somewhat of a favorite past time of interactive geeks for years. In the end, I really just think they’re all jealous of Larry and Sergey! But, I’m here to tell you not to hate on Google+. G Marks the spot with Google+ and the +1 Button (subsequent post to ...