Social Advertising: The New Look of Facebook Ads

Posted by & filed under Facebook, Facebook advertising, social advertising, Social Media, Social Media Marketing.

Facebook is giving its right-hand ad column a facelift – there will not be fewer ads with larger image. The new right-column ad units will use the same specs as ads featured in the Newsfeed (600px x 315px), which is a win for social advertising as well as Facebook users.

With the new Facebook ads, the consumer’s Newsfeed will be less busy, thus creating more opportunities for engagement. In fact, Facebook for Business reports that the new ads sizes have seen three times more engagement than that of the previous ad units.

Facebook is gradually rolling out the new format. Throughout the process, both formats will continue to be supported on Facebook until the transition is complete. While most advertisers have started to see the change, the full scale rollout to the new look will happen later this year.

Do you think the new look of Facebook ads is a win for advertisers and consumers?

, Digital Marketing Coordinator