Bullseye Buzz: Desperately Seeking 18-34 Year-Olds
By Mark Eting
Bullseye Strategy Special CorrespondentAre you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy brand social media posts cataloged in the Twitter account, Brands Saying Bae. This week’s digital marketing headlines were pretty much all about pandering to young’uns.