Just like everything else, video was “just a fad” to some marketers. Well, as AllTwitter.com put it, “Video is the new black when it comes to social media.” Because video is all the social media rage, VideoExplainers created an infographic to showcase the importance of video in the social savvy world. Here are some quick ...
Purpose Twitter announced a new feature, custom timelines. Initially, the feature will be available for Tweetdeck Web, Chrome and PC, with the Mac update to follow. This move comes at an interesting time because Twitter phased out the mobile and desktop versions of Tweetdeck a few months ago; this may lead users to believe the ...
I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs. ...
It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook ...
We know what some of you are thinking … email? Is that still around? If that’s what went through your mind right now, get it out of your head. This blog post is not intended to start the old “Is Email Dead?” conversation again. Email is still a great communication tool with both customers and ...
Social is like seasons, it’s constantly changing. What you read this morning might be old news by this afternoon. As digital marketers we’re always striving to stay ahead of changes that are happening more rapidly now than ever. In this blog I’ll share five of my top Facebook tips that can increase your user engagement. ...
Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix. Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands ...
The rumors are true. Social media works for businesses of all sizes, can increase revenue and establish brands as thought leaders in their space. If you are thinking to yourself that you don’t have the time, lack the know-how or don’t know where to get started read the five steps below that can kick-start your ...
You could buy a cup of coffee before there was ever a Starbucks. And the only questions you had to answer were regular or decaf and small or large. Starbucks released their earnings report last week and as I read through the news, I marveled at the results as they continue to outpace all of ...