As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Video on Social Network
Just like everything else, video was “just a fad” to some marketers. Well, as AllTwitter.com put it, “Video is the new black when it comes to social media.”
Because video is all the social media rage, VideoExplainers created an infographic to showcase the importance of video in the social savvy world.
Here are some quick facts from the infographic:
- Keep it Funny! Those who watched humorous videos from a brand are THREE TIMES more likely to click to the brand’s Facebook page after viewing than those who watched other types of video content.
- Celebs do not Guarantee Engagement. In fact, celebrity videos drive 12% fewer visits to brand’s Facebook pages than non-celebrity videos.
- The Sweet Spot. 15 second videos are used the least, but drive the highest click-through rates, while 61 second videos account for half of all social video traffic and are the second most effective videos.