As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
4 Keys to Build the Brand-Agency Relationship
By Bullseye Strategy Staff Relationships take work. You know this is true in love, but sometimes we forget that it’s also true in business. At Bullseye Strategy, we take commitment to heart. In fact, our tenure with clients is more than double the industry standard. We credit this to our great service and our demonstrated results, but also to our extensive brand-side experience; since we’ve stood in our clients’ shoes, we have the unique ability to see things from our client’s point of view. We asked the members of our leadership team for their best pieces of relationship advice as it relates to their clients. Here’s what they had to offer:
1. Talk the Talk.
The importance of communication is undeniable; it’s the crux of any relationship. Within the brand-agency partnership, however, there are specific benefits to open, frequent and clear communication, which include: A sense of trust: Trust takes time to build, but it can crumble with a single misstep. That’s why it’s important that both parties maintain clear and timely communication. Agencies must be straightforward about their fee structures, deadlines for completion and even the viability of third-party services. Of course, trust goes both ways. Brands must keep their doors open in order for communication to flow. We’ve seen the best success when our client invites us to act as an extension of their marketing team, which promotes a constant stream of communication.
2. Adopt the mantra: “One team, one dream.”
Brands know their product or service better than anyone. But agencies are engaged to bring digital expertise to the table to market that product or service. For these two great minds to think alike, they need a unifier. That’s where “one team, one dream” comes in. This mindset helps harmonize two competing schools of thought. It’s the same reason opposites attract. They realize their differences complement each other. As a result, the two are better together than apart. Brands and agencies can act much the same way. Brands bring to the table deep knowledge of their product or service, as well as what they know about their customer. In turn, the agency delivers an overarching marketing strategy and the necessary tools to support it. This combined effort results in the brand and agency working as one whole unit rather than two separate entities – one team, one dream. At Bullseye Strategy, we do rely on our clients to provide the product insight and clearly communicate their vision. We pair that with best-in-class technology and a fully customized digital marketing strategy to make your company’s happily-ever-after happen.
3. Spend quality time together.
In a personal relationship, quality time together is an opportunity to learn more about your significant other. This is when you find out where they’re from, get a glimpse at their favorite hobbies and hear about their hopes and dreams. It’s not that much different from the initial meetings between a brand and agency. When we’re still in that getting-to-know you phase, we always request in-depth interviews with our client’s chief stakeholders. These conversations offer a number of benefits to the brand and to us. For one, they help us better understand our client’s core values. It also helps to have a grasp on the brand’s history, including what has worked and what has failed. This information will dictate critical pieces of the marketing strategy, including the brand’s identity, the tone of content, and creative imagery. Just like it does in a marriage, the definition of “quality time” evolves the longer we’ve been partnered with a brand. We realize you have a busy schedule, and we will respect that by coming to the table with a proactive strategy.
4. Never take the relationship for granted.
Ever been in a relationship rut? Often, the reason couples get stuck is that both sides expect unwavering loyalty. But the truth is, people change and you have to change with them. Consider the agency that simply duplicates their marketing strategy from one client to the next, treating all brands the same. Companies that tolerate this won’t get the results they want, because the agency’s marketing efforts never address their unique needs. If this isn’t grounds for a breakup, what is? Don’t be fooled, though. An agency has just as much walk-away power. Imagine a client that refuses to adapt to mobile devices. Ignoring customer demands not only limits the brand’s ability to grow their business, but it hampers the agency’s ability to perform. If the agency can’t innovate, they can’t effectively deliver on their strategy.