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Category: Bullseye Strategy

personalized marketing

Personalized Marketing Doesn't Have to be "Creepy"

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers ...

Maria Harrison Named Among Top Women in Business by TCI South Florida

50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor Top Women in Business at Luncheon   Bullseye’s Maria Harrison and forty-nine other distinguished women will ...

How To Stand Out From The Crowd And Challenge The Champion

I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs. ...