Instagram SEO: 5 Tips to Boost Your Reach and Visibility
In October of 2010, Instagram officially launched as a simple photo social platform. For a time, it was limited to only image uploads, captions, and hashtags—which seemed like a novelty back then. Nearly a decade later, Instagram is now part of the Facebook app platform and has exploded into a multi-dimensional behemoth of content, complete […]
Bullseye Buzz: IG/FB Crackdowns on Bullies & Diet Scams
Instagram is cracking down on bullying, Facebook is cracking down on health scams, and local businesses go digital in this week’s Bullseye Buzz.
The Latest on Google, LinkedIn & Instagram Ads | Bullseye
Fake listings on Google Maps wreak havoc for local businesses and shoppers alike. In other, better news, LinkedIn’s new lead gen options and Instagram Explore ads have arrived.
Bullseye Buzz: Digital Marketing Fireworks
Major fireworks in digital marketing this week, including a new Instagram Stories feature, good news about Amazon display and Google carousels on mobile.
Google Podcasts, Chatbots & Shopping | Bullseye Strategy
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Bullseye Buzz: Desperately Seeking 18-34 Year-Olds
By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy […]
LinkedIn, Instagram & Tinder Marketing Trends | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which […]
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see […]
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]
Facebook Launches its Open Graph Application Integration
Your Personal Activity Log! Keeping track of what you’re doing… just got easier! Back in September 2011, Facebook announced a number of F8 integrations (Ticker, Timeline, Subscribe button, etc.) that would roll-out over the course of the upcoming months. Among these advancements, was the ability to add open graph applications, which would allow users to […]