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Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy […]

Google CTRs Drop | $27B in Video Ads | Controversial Ads

By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to […]

New Facebook Reporting Features Cross-Device Tracking

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before […]

Social Advertising: The New Look of Facebook Ads

Facebook is gradually rolling out the new format. Throughout the process, both formats will continue to be supported on Facebook until the transition is complete. While most advertisers have started to see the change, the full scale rollout to the new look will happen later this year. Do you think the new look of Facebook […]

Facebook Strategies for B2B Marketing | Bullseye Strategy

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook […]