The past year has been rampant with changes, some positive and several negatives. Though most of us anticipated shifts in how we would conduct business, no one predicted the magnitude of changes to the digital marketing landscape. At its core, digital marketing...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Digital Marketing Trends Posts
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby...
Exploring Ad Viewability and Its Importance | Bullseye
Earlier this year, the IAB set standards for a viewable display impression. The standard says that at least 50% of the ad must be in the browser window for a minimum of one second. So, although there is still no guarantee that anyone noticed the ad, this is a huge...