Changes Affecting Digital Marketing Solutions In 2021 And Beyond

The past year has been rampant with changes, some positive and several negatives. Though most of us anticipated shifts in how we would conduct business, no one predicted the magnitude of changes to the digital marketing landscape. At its core, digital marketing connects with the innate needs of a consumer. So, how can we still […]

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]

Exploring Ad Viewability and Its Importance | Bullseye

Do you have questions on how this could affect your next campaign? Let us know. Anita Larsen, Client Strategist   ]]>