Bullseye Strategy Special Correspondent
With next week’s holiday top of mind, we’re all looking forward to the usual July 4th festivities: the sparklers and hot dogs, the red-white-and-blue everything…and the bliss of sleeping in on a hot Thursday morning. In digital marketing, this week’s news suggests some fireworks in our industry as well, which will blow things up long after Independence Day has come and gone. We’re especially excited about stop-motion video coming to Instagram Stories and new Google text carousel ads popping up on mobile devices. Meanwhile, we’re seeing stars over the latest report about brand display ads on Amazon.
Lights, Camera, Stop-Motion
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<p>Instagram Stories has posed a bit of a riddle for marketers: we all know this content performs better than static posts, and its above-the-feed placement is prime real estate. But generating content for Stories isn’t super-easy if you don’t have a video production studio located next to your mail room. That’s why we’re so excited–for ourselves and our clients–about<a rel=](https://bullseyestrategy.com/wp-content/uploads/2019/06/instagram-logo-watercolor_t20_knXR9x.jpg){kind=logo}
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<p><em>“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on <a href=](https://bullseyestrategy.com/wp-content/uploads/2019/06/the-young-man-shops-online-on-the-internet_t20_EOPgz8.jpg)
