When Social Media Crises Strike: What Brands Can Learn from Cracker Barrel’s Bot-Driven Backlash
Cracker Barrel found itself in the eye of a digital firestorm this year after rolling out a refreshed logo and store remodel. The backlash was swift and seemingly massive, prompting the brand to walk back the redesign and issue an apology. But here’s the twist: a significant chunk of the outrage was driven by bots, […]
Craft Content Pillars for Social Media | Bullseye Strategy
What do social media platforms like Facebook, Twitter, Instagram, and Pinterest all have in common? They’re thriving hubs for your target audience — and they’re rapidly encouraging consumers to spend money straight through the platform. In fact, of the 1.074 billion users on Instagram alone, 81% choose social media to research products and services, and […]
13 Strategies to Increase Social Media Engagement in 2021
As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations […]
Shopify & Mailchimp Split; LinkedIn Enhancements | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course, […]
Bullseye Buzz: The #SorryNotSorry Social Media Playbook
By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of […]
Bullseye Buzz: Desperately Seeking 18-34 Year-Olds
By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy […]
Bullseye Explores eCommerce Trends & Influencer Forecasts
By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking […]
LinkedIn, Instagram & Tinder Marketing Trends | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which […]
Bullseye Buzz: 3 Super Bowl LIII Social Media Surprises
By Mark Eting Bullseye Strategy Special Correspondent So…none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super Bowl ads, which is what most of us consider the real […]
Google CTRs Drop | $27B in Video Ads | Controversial Ads
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to […]