What do social media platforms like Facebook, Twitter, Instagram, and Pinterest all have in common? They’re thriving hubs for your target audience — and they’re rapidly encouraging consumers to spend money straight through the platform. In fact, of the 1.074 billion...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Social Media Posts
13 Strategies to Increase Social Media Engagement in 2021
As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your...
Shopify & Mailchimp Split; LinkedIn Enhancements | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It's staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of...
Bullseye Buzz: The #SorryNotSorry Social Media Playbook
By Mark Eting Bullseye Strategy Special Correspondent If you've ever managed a brand's social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we've got a barstool reserved for you. Being the laughing stock...
Bullseye Buzz: Desperately Seeking 18-34 Year-Olds
By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the...
Bullseye Explores eCommerce Trends & Influencer Forecasts
By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year's holiday shopping has had on e-commerce, some breaking news from LinkedIn...
LinkedIn, Instagram & Tinder Marketing Trends | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine's Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone's buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on...
Bullseye Buzz: 3 Super Bowl LIII Social Media Surprises
By Mark Eting Bullseye Strategy Special Correspondent So...none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super...
Google CTRs Drop | $27B in Video Ads | Controversial Ads
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google's organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82...
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our...