Law Firm Marketing: Tips & Traps for Digital Success

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day […]
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see […]
How To Stand Out From The Crowd And Challenge The Champion
I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs. […]
Customer Loyalty and the $5 Cup of Coffee
You could buy a cup of coffee before there was ever a Starbucks. And the only questions you had to answer were regular or decaf and small or large. Starbucks released their earnings report last week and as I read through the news, I marveled at the results as they continue to outpace all of […]