COVID-19 Impacts Digital Ad Spend, Revenue, Social Media Publishing

May is finally here! This Bullseye Buzz we review new data from the last two months that shows just how the COVID pandemic is affecting digital marketing.

Bullseye Buzz: Facebook Subtraction, Google Addition, Messenger Multiplication

By Mark Eting Bullseye Strategy Special Correspondent Facebook Does an About-Face Less than a year ago, Facebook made campaign budget optimization mandatory,  and digital marketers have been pushing back since before it was being enforced. We’re happy to report that after some consideration (and mixed results), Facebook will go back to allowing advertisers the choice […]

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]

Effective Blogging Tips for Businesses | Bullseye Strategy

5 Reasons Why Your Business Needs a Blog We all know the struggle of staying relevant on the ever changing digital stage. One way you can overcome this challenge is to give your business a Shakespearian size voice that reaches beyond your immediate scope. A Blog is a great platform to leverage to stay top-of-mind […]