What is Influencer Marketing and How Can it Help Your Business?
What is influencer marketing? It’s a billion-dollar industry that combines celebrity endorsements, word-of-mouth, & ambassadors of your brand all in one.
Bullseye Buzz: This Changes Everything
In this week’s Bullseye Buzz, big changes in influencer marketing, app advertising and Disney programmatic.
Coachella Marketing Stunts & SEO Tips | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to […]
Bullseye Explores eCommerce Trends & Influencer Forecasts
By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking […]
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see […]
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]