Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox

By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google has blended up a giant detox smoothie to rid itself of […]

Strategies for Digital Audio Advertising | Bullseye Strategy

Let’s talk about the latest online advertising medium currently growing at an unprecedented rate – Digital Audio. Digital Audio is a pretty broad term and a lot of you may only associate it with “listening to music” online. But it’s much more than that and its reach is quickly expanding.  Digital audio can include radio […]