Bullseye Buzz: There's Something About Mary Meeker

In this week’s Bullseye Buzz, we discuss the Mary Meeker report, Pinterest’s new ads and targeting on Spotify podcasts.
Google Podcasts, Chatbots & Shopping | Bullseye Strategy
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox
By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google has blended up a giant detox smoothie to rid itself of […]
Strategies for Digital Audio Advertising | Bullseye Strategy
Let’s talk about the latest online advertising medium currently growing at an unprecedented rate – Digital Audio. Digital Audio is a pretty broad term and a lot of you may only associate it with “listening to music” online. But it’s much more than that and its reach is quickly expanding. Digital audio can include radio […]