Martech

Martech stands as the backbone of marketing innovation, providing the tools and analytics essential for marketers to significantly increase ROI. We’ll build your martech stack and manage it to drive campaign optimization and an overall competitive advantage focused on sustainable growth.

With the right marketing technology stack, we can plan, execute, and measure marketing campaigns for you. Martech allows us to streamline marketing processes, collect and analyze data, and provide various channels for reaching, engaging with, and converting your target audience. It’s critical that the martech stack aligns with your other enterprise systems and processes to ensure accurate data collection, analysis, and optimization of your overall marketing strategy. We will work closely with your IT team, ensuring everything is aligned and stays aligned as your marketing efforts evolve. Some examples of typical martech work we do are below; however, the martech landscape is constantly evolving, and we’re evolving with it.

Strategy + Execution = Results

Tag management strategy

Managing your various marketing technology systems can feel like herding cats. We unify the process by deploying Google Tag Manager, a piece of data-collecting code, or a master tag. This tag management approach allows you to gather all your marketing data in Google Analytics for ease of analysis and insights.

Call tracking

We use top-of-the-line call tracking technology to connect a telephone conversion to your digital media campaigns. This software tells us which marketing efforts are generating phone calls and which ones aren’t demonstrating ROI via this channel, so you can double down on the tactics that perform.

Long-term management

Once all systems are up and running, the focus shifts to maintenance and optimization. Whether your marketing technology solutions require small refinements or a complete overhaul, you can count on our team to provide long-term management services.

Implementation

To optimize your marketing technology, the right technology systems must be put in place properly. We understand what it takes to implement new software and systems, which is why we take a collaborative approach. By partnering with your IT and development teams, we can ease the workload and improve efficiencies.

Case Studies

See how our martech strategy services can help your business succeed

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