Craft Content Pillars for Social Media | Bullseye Strategy
What do social media platforms like Facebook, Twitter, Instagram, and Pinterest all have in common? They’re thriving hubs for your target audience — and they’re rapidly encouraging consumers to spend money straight through the platform. In fact, of the 1.074 billion users on Instagram alone, 81% choose social media to research products and services, and […]
Bullseye Strategy Named to Best Places to Work List
Hollywood, FL — Bullseye Strategy, headquartered in Broward County, Florida, was recently named one of Florida’s Best Companies To Work For. The annual Best Companies To Work For In Florida list featured in the August issue of Florida Trend magazine ranks 100 companies in small, medium and large employer categories. Bullseye Strategy is ranked the […]
B2B Demand Generation 101: A Complete Strategic Guide
91%1of consumers visit a brand’s website after interacting with them on social media channels. This statistic is telling when it comes to the vital role that B2B demand generation plays in acquiring new customers. This marketing strategy uses a variety of thought leadership content to promote on platforms like Facebook, LinkedIn, etc., to establish brand […]
The Future of Digital Marketing: Recent Grad Tells All
Q & A with recent MBA graduate Kyle Braeske, who is Bullseye Strategy’s paid media coordinator
The 24/7 Working Mom: Agency Owner Life
By Bullseye Strategy Staff As Mother’s Day approaches, we caught up with one of the most extraordinary working mothers we know: Bullseye Strategy Agency co-owner Maria Harrison, who was just awarded The Commonwealth Institute South Florida Top Women in Business award for the second year in a row. Squarely in the category of “I Don’t […]
Happy International Women’s Day, From Bullseye Strategy
By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks […]
10 Digital Marketing Tips We’ve Learned in 10 Years
By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get […]
4 Keys to Build the Brand-Agency Relationship
By Bullseye Strategy Staff Relationships take work. You know this is true in love, but sometimes we forget that it’s also true in business. At Bullseye Strategy, we take commitment to heart. In fact, our tenure with clients is more than double the industry standard. We credit this to our great service and our demonstrated […]
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google […]
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]