5 New Year’s Resolutions for Digital Marketers

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see […]

Our Brave New World: 5 Exciting Digital Marketing Trends That Will Dominate 2016

Will 2016 be the Year of Instagram or Snapchat? Will wearable technology start to take center stage? Will struggling retailers keep up with an ever-evolving marketplace? These are the kinds of questions piquing the interest of marketers, executives and clients as 2015 comes to a close. And they’re more important than ever before. Recent studies […]

Maximizing Twitter Redesign for Social Media Marketing

It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through the web profile, and it is now available […]

The Always On Customer – Digital Trends 2014

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because […]