After exploring their website earlier that day, you are served an ad from your favorite restaurant on Facebook or Instagram. This retargeting example is one of the many advertising opportunities for businesses as social media marketing grows. Social media...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
social advertising Posts
The Final Four: Emerging Digital Technologies | Bullseye
By Jonathan Schwartz, CEO Bullseye Strategy Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye...
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our...
Social Advertising: The New Look of Facebook Ads
With the new Facebook ads, the consumer's Newsfeed will be less busy, thus creating more opportunities for engagement. In fact, Facebook for Business reports that the new ads sizes have seen three times more engagement than that of the previous ad units.Facebook is...