How to Use AI Advertising for Paid Search and Social Media
The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives. […]
Bullseye Buzz: Digital Marketing Fireworks
Major fireworks in digital marketing this week, including a new Instagram Stories feature, good news about Amazon display and Google carousels on mobile.
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see […]
Exploring Ad Viewability and Its Importance | Bullseye
Do you have questions on how this could affect your next campaign? Let us know. Anita Larsen, Client Strategist ]]>