Technical SEO Agency
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Mastering the art of technical SEO
Why is technical SEO important?
Working with a technical SEO agency
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Case Studies
We’re ready to help! Bullseye Strategy is a national technical SEO agency headquartered in South Florida. Our team is committed to providing data-driven results using a technical SEO strategy. Reach out today to schedule a free consultation.
How To Do A Technical SEO Audit
Page Speed
Page speed is a critical factor in user experience and search engine rankings. If an audit reveals slow load times, we optimize images, minify code, and leverage browser caching to enhance speed, ensuring visitors stay engaged and search engines favor your site.
Site Structure
A well-organized site structure improves usability and search engine crawling efficiency. Auditing for structure allows us to ensure a logical hierarchy and navigation, making it easier for users to find content and for search engines to index pages.
Content Optimization
Content optimization ensures that your content is not only valuable to your audience but also discoverable by search engines. We audit for keyword relevance, quality, and uniqueness, enhancing visibility and engagement by aligning content with user intent and search trends.
Rendering
Auditing rendering, especially for critical JavaScript frameworks and the Document Object Model (DOM), ensures that search engines can properly render and understand your site’s content. If issues are found, we may optimize JavaScript execution and ensure server-side rendering or dynamic rendering as solutions.
Crawling
We audit crawling to ensure search engines can efficiently navigate and understand your site. Identifying and fixing broken links, improper use of robots.txt, and ensuring a clean URL structure can significantly improve crawlability.
Security
Security audits identify vulnerabilities that could compromise user safety and trust. Implementing HTTPS, securing data, and addressing vulnerabilities not only protect your users but also contribute positively to your site’s search ranking.
Indexing
Indexing audits ensure that search engines are correctly indexing your site’s pages. We address issues like duplicate content, noindex tags, and improper canonical tags to improve your site’s visibility in search results.
Structured Data
Structured data helps search engines understand and display your content in rich snippets. Auditing for structured data ensures it’s correctly implemented, enhancing visibility and click-through rates from search results.
Canonicals
Canonical tags prevent duplicate content issues by specifying the “master” copy of a content piece. Auditing these tags ensures they are correctly used, preventing dilution of ranking signals and content value.
Hreflang Tags
Hreflang tags signal to search engines what language and regional variations your content is targeting. Auditing these ensures that the right version of your content is served to the right audience, improving user experience and search relevance.
Missing, Duplicate, Over or Under Character Metadata
Metadata like titles and descriptions impact click-through rates and relevance. Auditing identifies any issues, allowing for optimization that aligns with best practices and search engine guidelines, improving visibility and engagement.
4XX and 5XX Errors
These errors indicate broken pages and server issues, respectively, harming user experience and site credibility. Auditing helps identify and fix these errors, ensuring a smooth user journey and maintaining search engine trust.
