Google’s Decision to Keep Cookies in Chrome: What It Means for Consumers and Marketers
Google Backtracks on Cookie Deprecation If you work in digital marketing and advertising, unless you live under a rock or are buried in the never-ending breaking news cycle of political drama in our country, you most certainly were prepared to do a backflip when Google announced earlier this week that it will no longer proceed […]
The Latest on Google, LinkedIn & Instagram Ads | Bullseye
Fake listings on Google Maps wreak havoc for local businesses and shoppers alike. In other, better news, LinkedIn’s new lead gen options and Instagram Explore ads have arrived.
Law Firm Marketing: Tips & Traps for Digital Success
By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day […]
Bullseye Buzz: Digital Marketing Fireworks
Major fireworks in digital marketing this week, including a new Instagram Stories feature, good news about Amazon display and Google carousels on mobile.
Emoji Trends & Google Algorithm Updates | Bullseye Strategy
A Google algorithm change, Amazon’s big programmatic play and Facebook takes on Bitmoji in this week’s Bullseye Buzz
Google Podcasts, Chatbots & Shopping | Bullseye Strategy
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Bullseye Buzz: What You Don't Know WILL Hurt You
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from […]
GenZ at Coachella & Amazon Pop-Ups | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new […]
The Final Four: Emerging Digital Technologies | Bullseye
By Jonathan Schwartz, CEO Bullseye Strategy Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve […]
Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox
By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google has blended up a giant detox smoothie to rid itself of […]