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Social Proof and Trust: Marketing Strategies That Drive Results

Close-up of a hand using a smartphone with social media notifications and emoticons popping up, representing digital engagement.

Building trust is a cornerstone of successful marketing. Social proof—a psychological phenomenon where people look to the actions and opinions of others to guide their own behavior—has become a powerful tool for influencing consumer decisions. By leveraging social proof and trust, businesses can foster credibility, increase conversions, and build lasting customer loyalty. This blog explores […]

Bullseye Buzz: The #SorryNotSorry Social Media Playbook

By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of […]

Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy […]

Twitter Gets Comfortable in Its Own Skin

Twitter lets their flag fly

If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle […]

New Facebook Reporting Features Cross-Device Tracking

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before […]

Social Advertising: The New Look of Facebook Ads

Facebook is gradually rolling out the new format. Throughout the process, both formats will continue to be supported on Facebook until the transition is complete. While most advertisers have started to see the change, the full scale rollout to the new look will happen later this year. Do you think the new look of Facebook […]

Maximizing Twitter Redesign for Social Media Marketing

It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through the web profile, and it is now available […]