Digital marketing news round-up: video views, social media storytelling and Google ads conversion attribution
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Social Media Marketing Posts
Bullseye Buzz: The #SorryNotSorry Social Media Playbook
By Mark Eting Bullseye Strategy Special Correspondent If you've ever managed a brand's social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we've got a barstool reserved for you. Being the laughing stock...
Bullseye Buzz: Desperately Seeking 18-34 Year-Olds
By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the...
Twitter Gets Comfortable in Its Own Skin
If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course....
New Facebook Reporting Features Cross-Device Tracking
Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout...
Social Advertising: The New Look of Facebook Ads
With the new Facebook ads, the consumer's Newsfeed will be less busy, thus creating more opportunities for engagement. In fact, Facebook for Business reports that the new ads sizes have seen three times more engagement than that of the previous ad units.Facebook is...
Your Social Media Content isn't Being Seen
All in all, this new insight really enables brands to fine tune their social media strategy to best reach their audience on Twitter.Alexandra Gormann, Interactive Marketing Specialist ]]>
New Facebook Update: Recommended Videos Roll Out
Maximizing Twitter Redesign for Social Media Marketing
It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through...
Maximizing Video Impact on Social Media | Bullseye Strategy
Just like everything else, video was “just a fad” to some marketers. Well, as AllTwitter.com put it, “Video is the new black when it comes to social media.” Because video is all the social media rage, VideoExplainers created an infographic to showcase the...