Hit enter to search or ESC to close

Year: 2019

Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!

By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a ...

Advertising Today: How the Landscape has Changed With the New “Family TV Time”

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable ...

Bullseye Buzz: Coachella Influencer Stunt | Yoast's Whoah Moment

By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to ...

Bullseye Buzz: What You Don't Know WILL Hurt You

By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from ...