By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word "assume": don't. This is especially true if you're responsible for your company's bottom line. At risk: local businesses who think simply having a website with up-to-date...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Search Engine Optimization Posts
5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our...
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You'd better duck or grab a glove if you're in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling...
Google’s Latest Updates and Impact | Bullseye Strategy
Last week, Google issued a warning to those who repeatedly use black-hat tactics to improve search engine rankings. Basically, if you’re violating Google’s webmaster guidelines, Google has threatened to manually demote your site — or worse — remove it from search...
Effective Blogging Tips for Businesses | Bullseye Strategy
5 Reasons Why Your Business Needs a BlogWe all know the struggle of staying relevant on the ever changing digital stage. One way you can overcome this challenge is to give your business a Shakespearian size voice that reaches beyond your immediate scope. A Blog is a...
Leveraging Google+ for Business Success | Bullseye Strategy
Everyone loves to hate on Google; it's been somewhat of a favorite past time of interactive geeks for years. In the end, I really just think they're all jealous of Larry and Sergey! But, I'm here to tell you not to hate on Google+. G Marks the spot with...