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The Final Four: Emerging Digital Technologies | Bullseye

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve […]

A/B Testing & Ad Performance Insights | Bullseye Strategy

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen […]

Bullseye Explores eCommerce Trends & Influencer Forecasts

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking […]

Digital Marketing Updates from Twitter & Google | Bullseye

Google offers lessons on improving SEO

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google […]

The Always On Customer – Digital Trends 2014

The Always On Customer - Digital Trends 2014

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because […]

Latest Trends in Email Marketing 2024 | Bullseye Strategy

We know what some of you are thinking … email? Is that still around? If that’s what went through your mind right now, get it out of your head. This blog post is not intended to start the old “Is Email Dead?” conversation again. Email is still a great communication tool with both customers and […]

Put Your Money Where Your Mobile Is

1. Integrate QR Codes 2. Mobilize Website 3. Adapt Mobile Advertising 4. Mobilize Social Media Platforms Are you incorporating mobile into your overall digital strategy?? Share, tweet, or Facebook us how you’re using it! Statistics courtesy of Hubspot and Techcrunch