The Dynamics of Enterprise SEO
Enterprise SEO: Scaling, Challenges, and OpportunitiesScaling for Large OrganizationsChallenges in Enterprise SEOOpportunities in Enterprise SEOHarnessing Enterprise-Level SEO OpportunitiesKey Components of Successful Enterprise SEOTechnical SEO for Enterprise WebsitesContent Optimization StrategiesTechnical SEO at the Enterprise LevelEnterprise SEO FAQ Enterprise SEO Mastery: Driving Exceptional Business Outcomes Through Successful Enterprise-Level Search Engine Optimization Strategies and Tactics Enterprise-level search engine […]
2024 Tech & Sustainability in Hospitality Marketing
The Dawn of a New Age in Hospitality Marketing In 2024, we’re not just witnessing changes in hospitality marketing; we’re at the forefront of a revolution. This new era combines innovative data-driven strategies, AI advancements, and a significant consumer shift toward sustainability and wellness. The potential for brands to stand out and drive deep customer […]
The Microsoft Bing Search Engine and ChatGPT-4
Traffic related to the Microsoft Bing search engine and the new Bing chatbot has more than doubled in the past year, but many marketers and business owners are still a bit wary of the latest iteration of AI-powered search. After all, what is Microsoft Bing, and how does it work? What are the benefits of […]
The Power of Microsoft ChatGPT Bing
A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the new Bing ChatGPT integration to explode onto the search engine and Microsoft’s web […]
Boosting Ads with Microsoft Bing | New Advertising Tips
Do Google Ads reign supreme in your advertising strategy? If so, that’s not too surprising. Google leads the global search market with an average share of nearly 85%, or almost nine out of every ten internet searches.1 But what about that other 15% of the global search market? The majority of it — 8.85%, to […]
YouTube, Google Ad Bugs & Snacks | Bullseye Strategy
This week’s Bullseye Buzz discusses a new Burger King delivery app, YouTube’s Bumper Machine and Google Ads’ bug plague.
Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!
By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a […]
The Final Four: Emerging Digital Technologies | Bullseye
By Jonathan Schwartz, CEO Bullseye Strategy Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve […]
Bullseye Buzz: The #SorryNotSorry Social Media Playbook
By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of […]
Digital Marketing Updates from Twitter & Google | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google […]