Fake listings on Google Maps wreak havoc for local businesses and shoppers alike. In other, better news, LinkedIn’s new lead gen options and Instagram Explore ads have arrived.
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
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Law Firm Marketing: Tips & Traps for Digital Success
By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering...
Bullseye Buzz: Digital Marketing Fireworks
Major fireworks in digital marketing this week, including a new Instagram Stories feature, good news about Amazon display and Google carousels on mobile.
Emoji Trends & Google Algorithm Updates | Bullseye Strategy
A Google algorithm change, Amazon’s big programmatic play and Facebook takes on Bitmoji in this week’s Bullseye Buzz
Google Podcasts, Chatbots & Shopping | Bullseye Strategy
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Bullseye Buzz: What You Don't Know WILL Hurt You
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word "assume": don't. This is especially true if you're responsible for your company's bottom line. At risk: local businesses who think simply having a website with up-to-date...
GenZ at Coachella & Amazon Pop-Ups | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, "It's not just us??" when we learned that this age group rolls...
The Final Four: Emerging Digital Technologies | Bullseye
By Jonathan Schwartz, CEO Bullseye Strategy Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye...
Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox
By Mark Eting Bullseye Strategy Special Correspondent What's on the menu for this week's Bullseye Buzz? It's a tasty one. Snapchat's spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google...
Google CTRs Drop | $27B in Video Ads | Controversial Ads
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google's organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82...