9 Benefits of Programmatic Advertising: Why Use Programmatic Media?

If you have yet to harness the benefits of programmatic advertising, there is no better time than now. This year alone, global advertising spending is projected to reach approximately 781 billion U.S. dollars1 — a figure forecasted to reach a whopping 885 billion U.S. dollars by the end of 2024. Digital advertising dominates global ad […]

The Final Four: Emerging Digital Technologies | Bullseye

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve […]