Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!
By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a […]
Defining ‘Video View’ and More FAQs | Bullseye Strategy
Digital marketing news round-up: video views, social media storytelling and Google ads conversion attribution
Google CTRs Drop | $27B in Video Ads | Controversial Ads
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to […]
New Facebook Update: Recommended Videos Roll Out
Maximizing Video Impact on Social Media | Bullseye Strategy
Just like everything else, video was “just a fad” to some marketers. Well, as AllTwitter.com put it, “Video is the new black when it comes to social media.” Because video is all the social media rage, VideoExplainers created an infographic to showcase the importance of video in the social savvy world. Here are some quick facts from […]