“Bullseye Strategy has been a key partner for us since 2014. They transformed our paid search campaign into a top-performing marketing channel and continue to evolve with the business as we have grown from 3 key markets to over 35 worldwide. Our partnership also includes SEO, where Bullseye successfully delivers, providing us a holistic search strategy that maximizes quality leads.“
– David Yang, Director of Digital Marketing
THE RESULTS
THE CHALLENGE
THE SOLUTION
Bullseye analyzed buyer intent and keyword match type, seeking to eliminate waste & identify missed opportunities.
We rebuilt campaigns from the ground-up to better perform against critical keywords, including optimized targeting and refreshed copy for optimal quality scores.
We worked directly with Corcoran’s marketing and IT departments to build in lead conversion tracking to better measure success and effectively optimize.
KEY TACTICS IMPLEMENTED
- Match Type Optimizations
- Bid Management Optimizations
- Ad Copy Testing and Optimizations
- Location Targeting Optimizations
- Search Query Reports to Cull New Keywords
- Daypart Optimizations
Real Estate
