App SEO Case Study
‘Bullseye has outperformed expectations at every turn. Not only are we beating forecast, we are getting better every month; they always challenge the status quo. Importantly, they are really accessible and responsive to my needs as a client.’
– David Soberman, Global Head of Marketing, Motif Photos, RRD
THE RESULTS
THE CHALLENGE
Launch Motif in a crowded and competitive market.
Rank a new website.
THE SOLUTION
Analyzed the competitive marketplace including rankings, authority, and content.
Differentiate Motif from the competition in long-form content and evergreen content.
Seek valuable placements for content.
KEY APP SEO TACTICS IMPLEMENTED
- Commercially Viable Keyword Strategy
- White Hat Anchor Text Backlink Strategy and Implementation
- New Optimized Content Additions
- Technical Site Optimizations
Direct-To-Consumer App SEO Case Study
Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photobooks in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors result in professional-quality photo books. Motif engaged Bullseye Strategy to create a social media campaign to drive brand awareness for Mother’s Day focused on generating user-generated content, reach, and engagement.
Sample Motif Rankings
