‘Bullseye has outperformed expectations at every turn. Not only are we beating forecast, we are getting better every month; they always challenge the status quo. Importantly, they are really accessible and responsive to my needs as a client.’

– David Soberman, Global Head of Marketing, Motif Photos, RRD

THE RESULTS

Increase in ranking and organic search traffic.
NEW KEYWORDS RANKING
0
NEW KEYWORDS RANKING IN TOP 10 POSITIONS
0
INCREASE IN ORGANIC GOOGLE TRAFFIC
0 %

THE CHALLENGE

Launch Motif in a crowded and competitive market.

Rank a new website.

THE SOLUTION

Analyzed the competitive marketplace including rankings, authority, and content.

Differentiate Motif from the competition in long-form content and evergreen content.

Seek valuable placements for content.

KEY TACTICS IMPLEMENTED

  • Commercially Viable Keyword Strategy
  • White Hat Anchor Text Backlink Strategy and Implementation
  • New Optimized Content Additions
  • Technical Site Optimizations

Direct-To-Consumer

Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photobooks in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors result in professional-quality photo books. Motif engaged Bullseye Strategy to create a social media campaign to drive brand awareness for Mother’s Day focused on generating user-generated content, reach, and engagement.

Sample Motif Rankings