‘Bullseye’s approach to growing our organic rankings has been strategically aligned with our goals and has produced results beyond our expectations. And it’s not just product and marketing that notice. Our agents have been overwhelmed with growing numbers of leads – a great problem to have!’
– Ali H., VP of Product and Tech Support, The Corcoran Group
THE RESULTS
After a few months, MotionPoint’s blog began driving a significant amount of new organic users to the site. The service pages also began gaining traction, directing highly relevant users to the site that impacted the bottom line.
Aside from the highlighted results, MotionPoint has also seen:
- Average Time on Page increase by 495% YoY
- Organic CTR increase by 127% YoY
- Organic Impressions increase by 122% YoY
- Average Organic Position improve by 27% YoY
THE CHALLENGE
THE SOLUTION
After conducting an audit and constructing a keyword map, it was clear that we had to reduce keyword cannibalization and come up with an effective content strategy.
Our strategy revolved around developing new blogs, optimizing existing resources, and restructuring the website to highlight key service pages.
The blog worked to build the non-branded keyword universe and grow the TOFU audience while the service pages helped define MotionPoint’s key services and build the MOFU audience.
KEY TACTICS IMPLEMENTED
- Keyword Mapping and Cannibalization Reduction
- Blog Topics, Briefs, and Optimizations
- Redefining Sitemap for Website Redesign Project
- Content Strategy and Clustering
- Technical Optimizations to Improve Crawlability and Indexability
B2B
