THE RESULTS
After a few months, MotionPoint’s blog began driving a significant amount of new organic users to the site. The service pages also began gaining traction, directing highly relevant users to the site that impacted the bottom line.
Aside from the highlighted results, MotionPoint has also seen:
- Average Time on Page increase by 495% YoY
- Organic CTR increase by 127% YoY
- Organic Impressions increase by 122% YoY
- Average Organic Position improve by 27% YoY
%
INCREASE IN NEW ORGANIC USERS
%
INCREASE IN ORGANIC CONVERSIONS
%
INCREASE IN KEYWORDS RANKING IN TOP-10 POSITIONS
%
INCREASE IN ORGANIC CLICKS
THE CHALLENGE
MotionPoint offers a wide variety of highly technical translation and localization solutions. They struggled with clearly defining their services and spread their content too thin, leaving search engines and users struggling to find what they were looking for. With so much content already available, our first step was to organize and optimize.
THE SOLUTION
After conducting an audit and constructing a keyword map, it was clear that we had to reduce keyword cannibalization and come up with an effective content strategy.
Our strategy revolved around developing new blogs, optimizing existing resources, and restructuring the website to highlight key service pages.
The blog worked to build the non-branded keyword universe and grow the TOFU audience while the service pages helped define MotionPoint’s key services and build the MOFU audience.
KEY TACTICS
IMPLEMENTED
- Keyword Mapping and Cannibalization Reduction
- Blog Topics, Briefs, and Optimizations
- Redefining Sitemap for Website Redesign Project
- Content Strategy and Clustering
- Technical Optimizations to Improve Crawlability and Indexability
B2B
MotionPoint is a managed translation platform that delivers concierge-level, end-to-end translation to meet the needs of brands across desired languages and local markets. MotionPoint provides predictable R.O.I. in translation, with ever-improving efficiencies utilizing its adaptive translation technologies, streamlined supply chain, scalable platform, and tech-enabled workflow applications.