‘Our online business is tracking 100% YoY so far!!! We are confident this trend will continue with Bullseye’s support and strategy.’
– Lisa Friedman Clark, Co-Founder & President
THE RESULTS
After a few months, Tall Order began to see results and build momentum. Bullseye’s optimizations have helped move the needle for Tall Order.
%
YOY ORGANIC REVENUE GROWTH
%
YOY NON-BRANDED CLICKS GROWTH FROM 73 TO 5,442
%
YOY TOTAL NUMBER OF KEYWORDS RANKING GROWTH FROM 126 TO 3,836
%
YOY ORGANIC COLLECTION PAGE USERS GROWTH LEADING TO A 1150% INCREASE IN ORGANIC REVENUE FROM THESE PAGES
THE CHALLENGE
Tall Order had built a strong foundation for their brand with loyal customers and unique messaging, but struggled to attract new users and build their customer base. Ranking only for their branded terms on page one, Tall Order was in desperate need of a content overhaul that would push the site to rank organically for non-branded terms and bring new users to the site.
THE SOLUTION
After laying down the foundation of the ecommerce SEO plan with a keyword map, competitor analysis, and a full site audit, Bullseye proceeded with on-page optimizations.
Bullseye adjusted the metadata and headers across all top-level pages and remedied technical issues hindering site performance.
Bullseye provided blog topics and briefs that could build out the non-branded keyword universe and push top-funnel traffic.
Text was added to each of the collection pages in order to provide further context and backlinks were built to reinforce each of these pages.
KEY TACTICS
IMPLEMENTED
- Keyword Strategy Adjustment and Mapping
- Blog Topics, Briefs, and Optimizations
- On-page Optimizations for Collection Pages
- Backlinking Strategy and Internal Linking Recommendations
- Technical Optimizations to Improve Crawlability and Indexability
Direct-To-Consumer
Tall Order is a ecommerce Men’s Apparel store specializing in the Big & Tall segment of the industry. Twin brothers Mike and Dan Friedman created Tall Order socks to fill a void in the men’s sock industry while honoring their late father and supporting charitable organizations. Their offerings also include underwear, shirts, and designer socks.
